Small Business Video Marketing
Small Business Video Marketing
Market Your Small Business With Video Marketing
With so many ways to market your business online, video marketing has become a popular marketing strategy for those who are pitching their products, services, and business opportunities. The Internet is one of the most popular ways in today’s world to gain information. With busy lives, it’s easier to type in what we’re looking for on Google than pick up a telephone to find what we’re looking for. Getting a potential customer’s attention online needs to be quick and memorable which can be done by video.
With many blogs and sites that describe their products and advertisements in words to explain why you need to buy the product or service, a video can be replayed over and over. An excellent first impression needs to be made if you want visitors to stay and what’s better than someone actually speaking.
For example, on your video, you can get the main message out and market why people need to try your business opportunity. Not only would you put a face and voice to it but they could actually see how passionate you are about your business opportunity. A video marketing plan can create a larger impact than just the normal everyday information that we read online, and you would have complete control of the video being made and where you will be placing it online for visitors to view it.
Video marketing is all about relationship building. I think all business owners would agree that without your customers you have nothing.
Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers.
Providing a quality product or quality service is the first step in relationship building obviously. And, video marketing is another powerful relationship building tactic.
With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise information regarding your business.
One of the strategies to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing links to them, or the actual videos, on your website.
Online videos can open up massive opportunities for your business… including increased credibility, more leads, more sales, and stellar customer loyalty.
Whether your objective is to teach or entertain, new-age consumers somewhat expect marketing to be in video form. It’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page… they simply sit back, relax, and enjoy the show.
Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most wonderful marketing tools of this century.
Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.
If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel, and that’s the last thing you need.
Video marketing is the latest craze in Internet advertising. It is easy, inexpensive, and effective, and there is no reason why you shouldn’t be using it to promote your business. After all, video marketing is proving to be one of the most reliable ways of delivering more customers to your website.
That is because search engines will return your video as a search result when Internet users conduct a search using keywords that correlate with your site. In this way, video marketing is much different, and much more effective, than other forms of marketing that employ a hit or miss method of advertising.
Simply put, videos make your business more personable, and people respond much better to personable. Creating videos for your business’s website puts a face to the name, so to speak, and allows you the opportunity to greet potential customers with a virtual handshake and a smile.
Studies have shown that more and more consumers prefer to watch online videos to reading text. That translates to: your prospects and customers would rather watch online videos than read the details on your website.
Online video marketing has exponentially changed the way your customers buy, and how we sell our products or services. The most powerful social media tool out there, video marketing, is speedy and gives your customers and prospects instant gratification.
Observe someone as they scan the Internet. Their eyes and energy are directed to the most visually stimulating options on your landing page. Landing pages that have videos are proven to convert better than those that don’t.
Therefore, any business today that is serious about reaching their target audience should be using online videos to some degree if they want to be successful.
The videos you create can be instructional, commercial, historical, or humorous… whatever fits your business needs. And you don’t have to stop at one type of video… do several of them. In fact, the more videos you have spread around the web, the better.
Video marketing is one of the services that we provide… please give us a call.